Our Strategy

Support children and their families

Increase our reach to ensure there is rapid access for those in need of critical treatments, procedures and care. Maximizing volunteering in our mentoring teams to add value and capacity to our service. Build informative and impactful educational programs and resources to instil knowledge and confidence in disease management.
How we support


Extend the range and scope of support offered to families, leading to improved outcomes for children and families. Pilot and develop programs to provide transitional support to families, explore new geographic areas for expansion, and review continuing care.
Community and corporate involvement

Increase profile

Increase the profile of Robbie’s Rainbow, leading to increased public awareness about the issues of childhood Inflammatory Bowel Disease by developing links with other organizations and continuing to build our campaigning profile.
Support us


Continue to ensure that marketing and fundraising activity effectively delivers income and raises our profile. Focus on donor acquisition and major donor income, along with our drive to deliver continued growth across all income streams, by further investing in digital activity and our brand, building our profile consistently and developing stakeholder relationships.

Professional development

Continue to invest in the professional development of staff, with a continued focus on leadership and management skills, ensuring that we achieve sustainable growth and continue to maintain our strong values of access, and patient care.